Product Designer & Visual Creator
Bringing order to
complexity
Product Designer specialising in B2B SaaS and fintech products, with a focus on structured dashboards, complex flows and high clarity UX.

3+
years B2B SaaS Experience
73%
reduction in user onboarding time for complex data integrations.
65%
decrease in support tickets through systematic UX improvements.
62%
faster feature deployment via Design System optimization.
Design
Prototyping
UX Research
Collaboration
Figma
Creative Cloud
AI Workflows
TAXDOO
2021-2025
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Product Designer
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Graphic Designer
Led the design transformation at Taxdoo, a leading tax compliance platform. Starting as a Graphic Designer crafting key illustrations and visuals, I evolved into a Product Designer role, shaping the entire user experience across multiple products and touchpoints.
Collaborated with cross-functional teams to deliver intuitive solutions for complex tax workflows, while maintaining a cohesive visual identity across the platform.
Featured Case Studies
Deep dives into my product design process and outcomes

Manual Upload Pages
Product Design
UX Research
Prototyping
Led a lean, iterative redesign of the upload experience, focusing on technical stability and user guidance. Key features included a "Test Upload" mode that allows users to validate CSV formatting without affecting live compliance data, paired with a redesigned history table for better tracking and transparency.
2025

New Data Sources Page
Product Design
UX Research
Prototyping
User Testing
Led the consolidation of several disparate systems into a unified, self-service "Data Sources" page. By implementing a card-based architecture and a robust filtering system, I created a future-proof framework that simplified complex integration flows. I used advanced Figma prototyping (variables and conditionals) to validate these high-stakes interactions with users before development.
2024

Design System improvements
Product Design
UX Research
Designed a systematic rework of component states, focusing on visual hierarchy and clarity. I created a consistent, recognizable pattern across the entire library. I mapped and tested this solution against every interactive component to ensure scalability across the product.
2024
Figma File Template
Product Design
Designed a Figma file template to enable leaner work with better contextualisation and tracking of design files.
2024
Voice of Colleagues
What some of my colleagues say about me
My 5-Stage Iterative Design Process
A structured, evidence-based framework focused on human needs and business impact.
01
Discover
Goal: Understand the problem space and user reality.
🔎
User Research
Interviews, surveys, and field studies.
📊
Competitive Analysis
Benchmarking existing market solutions.
📈
Data Review
Analyzing analytics and usage metrics.


02
Define
Goal: Articulate a clear, actionable problem statement.
🗺️
Synthesis
Affinity maps, user needs, and journey mapping.
❓
Problem Statements
Defining "How Might We" (HMW) questions.
🧍
Personas & Scenarios
03
Ideate
Goal: Generate, screen, and prioritize design solutions.
💡
Brainstorming & Sketching
Crazy 8s, low-fidelity sketching, and concept creation.
🧱
Information Architecture
📄
Wireframing
Creating structural blueprints for the user interface.


04
Prototype & Test
Goal: Validate designs and gather crucial user feedback.
🖱️
High-Fidelity Prototyping
Interactive mockups and detailed visual design.
🗣️
Usability Testing
Moderated and unmoderated testing sessions.
🔄
Iteration & Refinement
Updating designs based on test findings and feedback.
05
Implement & Measure
Goal: Ensure quality launch and post-launch learning.
💻
Design Handoff
Spec documentation, component library, and asset delivery.
✅
QA Support
Reviewing implementation for design fidelity.
🏆
Post-Launch Metrics
My Design Process
How I turn complexity into shipped value.

Adapting to real world constraint.
When time is short
(The lean approach)
Skip low-fi and jump to high-fidelity designs with internal validation or post-release validation testing plan.
When tech debt is high
(The pragmatic approach)
Work with engineers and engineering manager on an interim state UI solution, clearly document ideal state and agree on a UI roadmap.
Want to see this process in action?
Look how I tackled complex data integration setup in Taxdoo
View Data Sources Case Study
Other Freelance & Pro Bono Works
Selected projects from my freelance work and pro bono contributions to various organizations and causes.

Pastry App
Product Design
UX Research
Prototyping
A delivery app empowering local pastry shops to deliver to customers.
2024

Calendabit - Calendar App
Product Design
UX Research
Prototyping
Designed a calendar app for time management
2024

Mettle Works - Logo Design
Product Design
UX Research
Prototyping
Logo, branding and webdesign for a New York based behavioral therapy cabinet.
2022

KodakOne - Presentation Design
Product Design
UX Research
Prototyping
Delivered presentation templates for a blockchain based image rights management startup.
2025

Konnekt - App Concept
Product Design
UX Research
Prototyping
Future Awards Finalist 2016! - I concepted a social media aggregator application
2016

Consultant Seas - Logo & Branding
Product Design
UX Research
Prototyping
Delivered logo and branding for sustainability consultancy firm Consultant Seas.
2024