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Konnekt - Social Media Aggregator
Selected Finalist Project 2016 - Concepted a social media aggregator app.
Timeline
1 month (2016)
Role
Graphic Designer
Contribution
This concept for a social media aggregator app was selected as a finalist for the Future Awards and was presented at the Future Awards exhibition in Frankfurt.
Introduction
For a product based on the evaluation of data for compliance and accounting reports, having strong data ingestion features is critical for the users.
As the Designer assigned to the Taxdoo Integrations team, I consolidated multiple features in one new Data Sources page. Close collaboration with Engineers, the Product Managers and the Regulatory analyst was the key to deliver to our users seamless data ingestion flows despite the complexity of all the different integration systems and technical limitations.
Challenge
For Taxdoo, the data "ingestion" meaning importing data from the user through different sources is fundamental to the product and the good setup and function of the product's integrations a core part of the user experience, that can cause a lot of painpoints and sometimes requires heavy involvement of Tech and Customer support.
The platforms' "Shop Connectors", "Payment Connectors" and "API" pages, were all in dire need of refactoring, all being built on an older php framework and causing issues both on the back-end and on the front-end. The pages had very poor usability, and used a tab system to let users select different connectors, limiting the company's plans to have an ever growing amount of connectors releasing consistently.
Duration
6 months
My Role
Product Designer
Contribution
Full product design role, from the requirement to QA testing and iterative changes after implementation.
Key Outcome Metrics
📉 65 %
Reduction in Data-Setup Support Tickets
🚀️ 73 %
Faster user onboarding and activation time
⌛ 12 mins
Average time for a new user to successfully setup a primary data source (down from 45 mins)
👩🏻💻️ 62.5 %
Reduction in front-end development time for new integrations.
Results
Created a consolidated self-service solution for users, reducing the manual efforts by our Customer Support during user onboarding by around 40% (estimated with onboarding list and average ticket time)
Giving user clear status visibility on their integration connections, solving one of the biggest user pain-points reported by Customer Support.
Refactored and consolidated pages together, bringing older php pages up to date with our React design system library greatly reducing the amount of effort needed to bring a new integration to the front-end by around 60% (estimated with front-end tickets estimations).
Future-proofed our data ingestion system, creating a front-end framework supporting the business goal of releasing more integrations much faster to our users.
The new pages offer the users all filters and options directly in the front-end, reducing the amount of integration related Support tickets. (This is hard to quantify as of now, support tickets relating to issues with integrations are between 15% and 20% of the total support tickets).
Discovery
