Product Designer & Visual Creator
Crafting Digital
Experiences
Starting as a Graphic Designer crafting key illustrations and visuals, I evolved into creating comprehensive digital experiences that blend aesthetics with functionality.

Design
Prototyping
UX Research
Front-end
Collaboration
Figma
Creative Cloud
AI Workflows
Webflow
TAXDOO
2021-2025
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Product Designer
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Graphic Designer
Led the design transformation at Taxdoo, a leading tax compliance platform. Starting as a Graphic Designer crafting key illustrations and visuals, I evolved into a Product Designer role, shaping the entire user experience across multiple products and touchpoints.
Collaborated with cross-functional teams to deliver intuitive solutions for complex tax workflows, while maintaining a cohesive visual identity across the platform.
Featured Case Studies
Deep dives into my product design process and outcomes

Manual Upload Pages
“Designed and launched a unified self-service ‘Data Sources’ page that cut onboarding support by ~40 % and halved front-end effort while giving users clear status visibility and future-proofing integrations.”
2025
Product Design
UX Research
Prototyping

New Data Sources Page
“Designed and launched a unified self-service ‘Data Sources’ page that cut onboarding support by ~40 % and halved front-end effort while giving users clear status visibility and future-proofing integrations.”
2024
Product Design
UX Research
Prototyping
User Testing

Design System improvements
“Designed and launched a unified self-service ‘Data Sources’ page that cut onboarding support by ~40 % and halved front-end effort while giving users clear status visibility and future-proofing integrations.”
2024
Product Design
UX Research
Voice of Colleagues
What some of my colleagues say about me
My 5-Stage Iterative Design Process
A structured, evidence-based framework focused on human needs and business impact.
01
Discover
Goal: Understand the problem space and user reality.
🔎
User Research
Interviews, surveys, and field studies.
📊
Competitive Analysis
Benchmarking existing market solutions.
📈
Data Review
Analyzing analytics and usage metrics.


02
Define
Goal: Articulate a clear, actionable problem statement.
🗺️
Synthesis
Affinity maps, user needs, and journey mapping.
❓
Problem Statements
Defining "How Might We" (HMW) questions.
🧍
Personas & Scenarios
03
Ideate
Goal: Generate, screen, and prioritize design solutions.
💡
Brainstorming & Sketching
Crazy 8s, low-fidelity sketching, and concept creation.
🧱
Information Architecture
📄
Wireframing
Creating structural blueprints for the user interface.


04
Prototype & Test
Goal: Validate designs and gather crucial user feedback.
🖱️
High-Fidelity Prototyping
Interactive mockups and detailed visual design.
🗣️
Usability Testing
Moderated and unmoderated testing sessions.
🔄
Iteration & Refinement
Updating designs based on test findings and feedback.
05
Implement & Measure
Goal: Ensure quality launch and post-launch learning.
💻
Design Handoff
Spec documentation, component library, and asset delivery.
✅
QA Support
Reviewing implementation for design fidelity.
🏆
Post-Launch Metrics
Other Freelance & Pro Bono Works
Selected projects from my freelance work and pro bono contributions to various organizations and causes.

Pastry App
A delivery app empowering local pastry shops to deliver to customers.
2024
Product Design
UX Research
Prototyping

Calendabit - Calendar App
Designed a calendar app for time management
2024
Product Design
UX Research
Prototyping

Mettle Works - Logo Design
Logo, branding and webdesign for a New York based behavioral therapy cabinet.
2022
Product Design
UX Research
Prototyping

KodakOne - Presentation Design
Delivered presentation templates for a blockchain based image rights management startup.
2025
Product Design
UX Research
Prototyping

Konnekt - App Concept
Future Awards Finalist 2016! - I concepted a social media aggregator application
2016
Product Design
UX Research
Prototyping

Consultant Seas - Logo & Branding
Delivered logo and branding for sustainability consultancy firm Consultant Seas.
2024
Product Design
UX Research
Prototyping